Resume Projects
As a professional with expertise in e-commerce project management, digital marketing, branding, and design, I have been involved in various projects throughout my career. Below are some of the major projects that I have worked on:
Website Launch and Optimization
Role: Project Manager
The problem:
During the COVID-19 pandemic, demand for bikes skyrocketed, and on-hand inventory was flying off the shelves, but we wanted to capitalize on the demand.
The solution:
We already had an e-commerce site where customers could order items that we had readily available, but there was a demand for thousands of bikes that we could not yet get because of pandemic-related delays, so we launched a separate website for pre-orders and we were able to capture and additional $250k in revenue in 5 months. We also were better able to manage customer expectations, communication, and reduced order cancellations by 75%.
Tools: Shopify Pro, Mailchimp, Monday
Email Marketing Campaign
Role: Project Manager
The Problem:
Convert more customers. The problem that all business face, but how do we leverage customer interests and create conversions?
The solution:
This was a multi-part solution. First, in our 6. retail locations I implemented a digital test ride waiver and interest form that customers would need to fill out prior to test riding. The form gets us their contact information and lets us know what products they are interested in. Once that form is completed, that customer enters our email marketing list and is tagged by their interests, so moving forward, their email marketing campaigns are directly targeted to them, with products we know they are interested in. This has led to a 25% increase in test rides and a 2% increase in conversions.
Tools: Shopify Pro, Klaviyo, Clever Waiver, Zapier Monday
Branding Creation and Strtegy
Role: Project Manager and Design Lead
Project managed the launch and creation of the Metro Bicycles brand and e-commerce site and grew the kid's bike segment of the brand to over 1% market share of the entire US kid's bike market, and generated sales of over $2.5 Million since 2020 for the brand. I was the lead designer for the brand logos, bicycle artwork and design, and all brand assets.
Tools: Shopify Pro, Adobe Illustrator, Adobe Photoshop, Squarespace
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